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Channel: risk management | Nico Black, M.A.
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The Branding Coefficient (BrandCo)

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The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is judged by, whether it is leads, downloads, sales, etc. I had a very interesting discussion this week with an online retailer. This retailer was concerned about the intrinsic tension between […]

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